Cultural tourism enterprises from Conghua district had a strong presence at the Guangzhou Cultural Industry Fair 2021 held from Dec 4 to 6 at the China Import and Export Fair exhibition halls, promoting local industry brands and products.

With the themes "new business mode, new consumption and new cultural tourism" and "digital technologies empowering cultural-tourism integration in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA)", the fair, hosted by the Guangzhou municipal government, comprised three exhibitions focusing on the GBA digital cultural tourism new business mode achievements exhibition, performing arts film and television exhibition, and Guangzhou international tourism exhibition, respectively.

Showcasing Conghua's achievements in cultural tourism development

Conghua Radio & TV Network and Guangzhou Labidoudou Animation joined the GBA digital cultural tourism new business mode achievements exhibition, and displayed their signature projects and products.  

The décor of the Conghua Radio & TV Network booth used natural color tones and combined Conghua characteristics such as lychees and spring water to differentiate it from other brands.

Three film projectors at the booth were eye-catchers, two of which were antique machines. Huang Shuhui, a film projectionist for 40 years, interacted with visitors and presented Conghua's contributions to China's rural film culture.

Guangzhou Labidoudou Animation, whose main business includes animation creation and planning, product development and brand packaging, displayed their cultural creative products onsite via animation. Their products combine traditional culture and modern art - a typical example of local startups integrating into the GBA cultural market.

Conghua's tourism products popular at the fair

At the 2021 Guangzhou international tourism exhibition, a number of renowned tourism and agricultural enterprises from Conghua, such as Shimen National Forest Park and Liuxi River National Forest Park, brought their key tourism products and looked for investment.

Their cost-efficient tourism products and offerings of customized service yielded orders onsite and boosted market expansion. The enterprises also offered travel guidebooks and maps onsite that were well received.

The fair provided an opportunity to exhibit the resource advantages and market potential of Conghua district in Guangdong's capital city Guangzhou, and yielded tangible output in terms of external publicity and investment attraction.