Scentra, a rural vitalization product developed with support from Guangzhou's Tianhe district, received a Gold Award at the 2025 International Design Awards (IDA). The winning entry is a rosemary essential oil from the Macao brand Avanco.

Project "Scentra" by Avanco, supported by Tianhe, receives the 2025 IDA Gold Award. [Photo/WeChat account: tianhefabu]

The IDA jury recognized the product for its innovation, functionality, and sustainable approach, which includes certified organic ingredients and a circular design model.

Tianhe district facilitated the project by connecting Avanco's team in Macao with an agricultural base in Dafang county, Guizhou province. This enabled a cross-regional collaboration model with coordination in Guangzhou, farming in Guizhou, and production in Macao. Tianhe also facilitated agricultural science support to help build a certified green supply chain.

The product is currently available in retail outlets across Macao and has begun entering Portuguese-speaking markets. In Guizhou, the project supports over 100 local jobs and contributes an annual output value of approximately 4 million yuan ($140,000) to the regional economy.

Avanco, the rosemary essential oil brand backed by Tianhe. [Photo/WeChat account: tianhefabu]