The Let's Keep It Real summer campaign, a collaboration between Swire Properties and Disney China, has transformed Taikoo Hui – a luxury shopping plaza located in Tianhe district of Guangzhou – into a vibrant Mickey Mouse town since its July 11 launch.

The iconic Disney character and his friends are now appearing in stylish new outfits – inviting visitors to join the summer adventure.

A poster for Disney's Let's Keep It Real campaign at the Taikoo Hui shopping plaza. [Photo/Nanfang Plus]

Featuring themed pop-ups, sports carnivals and community events, the campaign creates an interactive social platform.

Three special zones – Mickey Fashion Street, Mickey Living Room and Mickey Sports Garden – are offering photo experiences, limited-edition home collections and outdoor interactive installations.

The Mickey Fashion Street interactive zone at the Level M atrium in the shopping plaza. [Photo/Nanfang Plus]

Highlight programs include the Z.Moments community activities and Z.Coins incentive scheme, offering engaging challenges for young visitors. The campaign runs through to Aug 31, blending Disney magic with local lifestyle experiences.