Guangzhou has announced 37 Interactive Entertainment as its first batch of "Super City Partner" to support the upcoming 15th National Games.

The Tianhe-based digital entertainment leader, operating in the district for 16 years, is set to contribute through technological and cultural initiatives.

These include creating special in-game Guangzhou editions with AI-rendered landmarks, deploying a virtual assistant "Cong Mei" for multilingual event services, and promoting local culture like lion dance and Cantonese morning tea through its global distribution network.

The company's vice president, Guo Ping, noted Guangzhou's innovative approach of "co-defining the future with enterprises". The partnership aims to deliver new momentum for the city's development through the major sporting event.

37 Interactive Entertainment is designated as Guangzhou's "Super City Partner". [Photo/WeChat account: tianhefabu]