Guangzhou OED Technologies Inc, in collaboration with Fuzhou Sifei Information Technology Co Ltd, jointly unveiled the world's thinnest electronic price tag in Guangzhou, capital of Guangdong province. [Photo provided to chinadaily.com.cn]

Guangzhou OED Technologies Inc, a major electronic-paper display supplier based in Guangdong province, has unveiled the world's thinnest electronic price tags in collaboration with an electronic price tag manufacturer based in Fujian province.

The electronic price tag, which is 6.3 millimeters thick, is capable of maintaining a display or changing the image without battery supply, according to Chen Yu, general manager of Guangzhou OED Technologies.

"Due to the reconstruction of data transmission and modification channels, the e-price tag has no requirement that an electronic shelf label must correspond to a control component, which helps greatly reduce the cost compared with existing facilities," Chen said.

The e-price tag will be mostly used in the new retail price label field, which has witnessed a booming development in China in recent years, according to Chen.

"It is more environmentally friendly and recyclable, and it has a lower cost," Chen said.

Electronic paper, a new type of low-carbon, green and environmentally-friendly nano display material, does not emit light by itself and relies on natural light reflection.

"It is especially suitable for new retailers," Chen said.

The Guangzhou-based company, established in 2008, has set up a joint company with Fuzhou Sifei Information Technology Co Ltd to develop and promote the electronic price tag and another new series of display products.

Chen Yu, general manager of Guangzhou OED Technologies Inc, shows electronic paper technologies in Guangzhou, capital of Guangdong province. [Photo provided to chinadaily.com.cn]