Greater Bay Area creates 'Nansha IP'

The competition shows wonderful cultural and creative products about Nansha. [Photo/gznsnews.com.cn]

An award ceremony of the first Cultural and Creative Competition of Nansha, Guangzhou 2021 was held at Nansha yacht club on Jan 14.

518 cultural and creative works from Guangdong, Hong Kong, and Macao were submitted during the competition. Finally, "Nansha IP Character Image Design" and "Nansha Cultural and Creative Products Design" along with other awards came out.

From Jan 14 to Feb 15, the exhibition will be held in Nansha cultural center, focusing on displaying the top 100 outstanding cultural and creative works of the competition. The competition invited creative design industry elites, amateurs, and cultural enthusiasts to participate.

Designers from Guangdong, Hong Kong, and Macao had a deeper understanding of Nansha's culture through their participation in the competition. The competition promoted cultural exchanges among the three places and integrated Nansha's culture into the Guangdong-Hong Kong-Macao Greater Bay Area, said Lu Hui, director of culture, radio, film, tourism, and sports bureau of Nansha district.

The designer who won the gold medal in the "Product Category" of the competition, believes that the interesting cultural and creative products incorporating Nansha's characteristics are conducive to helping Nansha spread its culture abroad.

In the future, Nansha government will pay more attention to the development of young talents from Guangdong, Hong Kong, and Macao and attract cultural and creative talents to Nansha.