On Sept 19, Guangzhou kicked off a 50-day countdown event for the 15th National Games with the theme "A fragrant invitation to the Games".

The perfumes specially formulated for the 15th Games. [Photo/WeChat account: gz_baiyunfabu]

The event creatively employed scent as a storytelling instrument, featuring a specially designed collection of 23 city fragrances and five sports-themed fragrances created by the Xuelei Fragrance Museum. These fragrances combine Cantonese cultural features with sports motifs, creating a distinctive scent map of Guangzhou. A key highlight is the citrus-based fragrance "Joy of Achievement", which will be diffused on themed buses circulating throughout the city to promote the Games.

A parallel initiative called "Savor Guangzhou, Savor the Games" merges local food, sports, and culture. It features a digital food platform along with interactive events to increase consumer participation. The event also presented sports-themed figurines inspired by traditional Lingnan dance, featuring athletes in disciplines like gymnastics and sailing.

Through fragrance-themed talks, performances, and interactive experiences, Guangzhou showcased its cultural richness and dynamic spirit, extending a warm welcome to visitors for the upcoming National Games.