The Baiyun International Beer and Food Festival will be held grandly from Oct 1 to 3 at the Guangzhou Baiyun International Convention Center.

The launch conference of Baiyun International Beer and Food Festival. [Photo/WeChat account: gz_baiyunfabu]

This event thoughtfully integrates beer, food, music, and intangible cultural heritage, aiming to craft an immersive cultural and tourism experience. It also seeks to highlight Baiyun district's dynamic and innovative image, emphasizing its international appeal and youthful new image.

The upcoming festival promises an impressive lineup, featuring over 100 beer brands, including industry leaders such as Pearl River Beer and Harbin Beer. Attendees will also enjoy a diverse global food zone offering more than 40 varieties of both domestic and international snacks, providing a rich culinary experience. The event will showcase popular attractions like the Sunset Brewery and Tipsy Par, alongside lively performances by talented musicians from the Greater Bay Area and vibrant electronic DJ parties. These elements collectively create a dynamic and trendy atmosphere, ensuring an engaging and memorable experience for all attendees.

As a major cultural event in Baiyun district, the festival adopts a comprehensive, multi-dimensional approach that integrates elements such as "beer + food + culture + tourism + performances". This innovative model aims to link commercial districts and local communities, stimulating consumer activity and economic growth. Attendees holding ticket stubs for performances like "The Count of Wulong Mountain" are granted free access to the festival, allowing them to enjoy a one-stop experience that combines live entertainment with a variety of culinary delights and beverages.

This initiative is expected to promote the integration of culture, commerce, and tourism, establishing Baiyun as a new landmark of youth culture.