The 2025 Guangzhou (Autumn) Baiyunli International Beauty Festival opened in Baiyun district on Sept 2 and will continue until Sept 6.

Baiyunli International Beauty Festival. [Photo/WeChat account: gz_baiyunfabu]

As a branch venue of the 68th China International Beauty Expo, the event features over 500 companies and more than 1,200 beauty product categories. It includes nine themed exhibition areas such as cosmetics, skincare, fragrances, and daily chemical products, covering a total area of 20,000 square meters.

Baiyun is a key hub for China's beauty sector, housing over 1,200 cosmetics manufacturers, making up a quarter of the nation's total. The district's cosmetic product filings surpass half of China's overall filings. Using Baiyun's strong industry chain, the event aims to enhance the "Baiyun Beauty" regional brand, boost consumption, and encourage industry collaboration. The exhibition will feature more than 30 forums and summits, focusing on innovative topics like cross-border growth and AI technology.

The Baiyunli International Beauty Center, the host venue, is a new commercial complex covering 250,000 sq m. It combines research, exhibitions, live streaming, and trade activities, fostering an online and offline beauty industry community. Currently, more than 70 percent of the space is occupied, and the official opening is set for Oct 19.

The center aims to organize at least two major exhibitions each year in the future, fostering ongoing industry innovation and promoting international exchange.