The launch ceremony of the RedNote e-commerce's Guangzhou incubation center. [Photo/Yangcheng Evening News]

RedNote has over 300 million monthly active users, with more than 70 percent having the habit of proactive searching. In 2024, the number of new merchants increased by 8.1 times, and there was also significant growth in merchants with annual sales exceeding 100 million yuan ($13.76 million) and 50 million yuan.

Attracting high-quality merchants to settle in across the board is one of the key objectives of RedNote's e-commerce business in 2025. 

This year, the company is expected to provide training and policy support in more than 50 industrial cluster regions nationwide.