Scene photo of the launch event for Wanglaoji's Arabic-language packaging.

China's iconic herbal tea brand Wanglaoji, produced by Guangzhou Wanglaoji Health Industry, has announced its entry into the Saudi Arabian market through a partnership with Saudi AIDOK International Holding. The collaboration, marked by the unveiling of the Arabic-language "WALOVI" branding and packaging, aims to tap into the Middle East's growing beverage sector.

The signing ceremony, attended by senior executives from both companies and Saudi tourism officials, highlighted Wanglaoji's strategic push under China's Belt and Road Initiative. Li Xiaojun, Chairman of Guangzhou Pharmaceutical Holdings (parent company of Wanglaoji), emphasized the partnership as a crucial step in global expansion, pledging full support for market development and brand localization in Saudi Arabia and beyond.

Saudi Arabia, with a population of 36 million and a per capita GDP of $30,000, presents a lucrative market for the drinks maker. The first batch of Arabic-packaged WALOVI will hit Saudi supermarkets, convenience stores, and restaurants within a month.

The "WALOVI" logo, already registered in the EU, Japan, and UAE, is a combination of "Value", "Origin", and "Vivid". Since its 2024 overseas debut in Milan, the logo has been rolled out in Bangkok, Los Angeles, and Paris. Wanglaoji or WALOVI, now available in more than 100 countries through major retailers like Costco and Amazon, has continued strengthening its global footprint with a second overseas herbal tea museum opened in New York last year.